Types Of Link Building – Strategies To Drive More Traffic

Getting backlinks is an essential part of an effective SEO plan. Whereas, Links tell search engines that a site is recognized, trusted, and, therefore, worthy of a top spot on search engine results pages (SERPs). But it’s not just the number of backlinks that appeals to search engines it’s also the types of backlinks. There are lots of types that you can use to rank your website. In this article, you will find details about the types of link building that you can use to rank your website.

Types Of Link Building

Do-Follow vs. No Follow

When a publisher adds a link to their website, they can use HTML code to set the link as either “do follow” or “no follow”. Whereas Do-follow links send better signals to search engines, they are more valuable than no-follow links. You want links to your site to be coded as do-follow. However, a no-follow backlink can still drive traffic to your website.

Do-follow Links: Tell search engines to notice and give SEO value to the links.

No-follow Links: It tells search engines to ignore the links and give them less SEO value

The Authority of the Linking Site

The most valuable types of backlinks come from quality websites. Whereas, links from sites that are recognized as top authoritative resources will send more positive signals to search engines than links from low-quality, lesser-known sites. But you have to recognize the authority of the sites. Whereas, to determine the authority of a site (and the value of a link), look at the linking site’s Alexa Rank. Whereas, the better the Alexa Rank of the linking site, the better the link is for SEO. Additionally, sites with a low Alexa Rank are more authoritative than sites with a high Alexa Rank.

On-Site Link Location

Firstly, websites are set up in sections, and how valuable a link is may be impacted by the section in which it appears. Whereas, the most valuable links are placed within the main body content of the site. In fact, links may not receive the same value from search engines when they appear in the header, footer, or sidebar of the page. Additionally, this is an important factor to keep in mind as you seek to build high-quality backlinks. Look to build links that will be included in the main body content of a site.

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Best SEO Tools That You Need In 2019 – To Check Your SEO Ranking

There are lots of endless websites running in 2019. Nevertheless, there are many such tools available on the market, so people often feel overwhelmed when they need to choose the most appropriate solution for their needs. Nowadays, it is close to impossible to achieve good traffic unless you are using appropriate SEO tools. Most people don’t how much about these tools. So, here we are to some of the best SEO tools that you can use to drive more traffic to your website.

List Of Best SEO Tools

Google Keyword Planner

Google AdWords Keyword Planner is a keyword research tool that allows you to find the right keywords to target for display ads, search ads, video ads, and app ads. This is one of the best tools that are available online for free. Whereas, If you want to rank your sites then you can use these tools for free.


First of all, Ahrefs is a well-known toolset for backlinks and SEO analysis. Most of the people think of Ahrefs as a powerful backlink checker tool. But in reality, checking backlinks is just one of the many things that you can do with their huge data index. This tool is a bit pricey for those who are beginners and started a new website.

Moz Pro

Moz Pro is MOZ’s all-in-one suite of SEO tools. It ties together keyword research metrics by collecting data on websites across four search engines to provide you with SEO analytics and insights. Whereas, Moz tool also provides an additional feature to Add extension that allows you to have an overview of the website.


Firstly, SEMRush is a tool that is specific to finding profitable keywords. Whereas, there are many new and older bloggers who are using it to optimize their sites. In fact, you can create content for the audience’s needs and create a better experience for their visitors.

SEO PowerSuite

SEO PowerSuite is an all-in-one toolkit that covers every step of an SEO campaign of any length. Whereas, from rankings and website audits to backlink research and link building. Additionally, with its automatic UI and a wealth of pro-level features, it’s a perfect fit for SEO newbies and experts alike.