Types Of Link Building – Strategies To Drive More Traffic

Getting backlinks is an essential part of an effective SEO plan. Whereas, Links tell search engines that a site is recognized, trusted, and, therefore, worthy of a top spot on search engine results pages (SERPs). But it’s not just the number of backlinks that appeals to search engines it’s also the types of backlinks. There are lots of types that you can use to rank your website. In this article, you will find details about the types of link building that you can use to rank your website.

Types Of Link Building

Do-Follow vs. No Follow

When a publisher adds a link to their website, they can use HTML code to set the link as either “do follow” or “no follow”. Whereas Do-follow links send better signals to search engines, they are more valuable than no-follow links. You want links to your site to be coded as do-follow. However, a no-follow backlink can still drive traffic to your website.

Do-follow Links: Tell search engines to notice and give SEO value to the links.

No-follow Links: It tells search engines to ignore the links and give them less SEO value

The Authority of the Linking Site

The most valuable types of backlinks come from quality websites. Whereas, links from sites that are recognized as top authoritative resources will send more positive signals to search engines than links from low-quality, lesser-known sites. But you have to recognize the authority of the sites. Whereas, to determine the authority of a site (and the value of a link), look at the linking site’s Alexa Rank. Whereas, the better the Alexa Rank of the linking site, the better the link is for SEO. Additionally, sites with a low Alexa Rank are more authoritative than sites with a high Alexa Rank.

On-Site Link Location

Firstly, websites are set up in sections, and how valuable a link is may be impacted by the section in which it appears. Whereas, the most valuable links are placed within the main body content of the site. In fact, links may not receive the same value from search engines when they appear in the header, footer, or sidebar of the page. Additionally, this is an important factor to keep in mind as you seek to build high-quality backlinks. Look to build links that will be included in the main body content of a site.

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